Blog

Rings have been a thriving sector of the jewelry industry in the wholesale market, and since the price of diamonds plummeted this year, there has been a resurgence in cheap jewelry wholesale, offering a wider range of opportunities for entrepreneurs and retailers. This comprehensive guide is a summary based on the comprehensive consideration of the entire jewelry wholesale market, especially the ring market. I will break down the materials, styles, uses, and preferences of the crowd. And help you understand the situation of the entire market based on your own experience and accumulated data.

Ⅰ. Wholesale Engagement Rings:

The volume of engagement rings in the entire jewelry market is very large. Basically, the ring style that a jewelry store must have is the engagement ring. The audience is also quite large. From young to old, men and women, this style can be regarded as enduring. As a necessity for marriage proposals or daily wear, the demand has always been high, which is why I first introduced it, and it is also the style with the highest wholesale quantity and popularity in the wholesale market.

The majority of customers seek affordable and high quality engagement rings resulting in a growing market for wholesale engagement rings, most of which are sold finished. I summarize the reasons for the high popularity as the following three points:

1. Buying engagement rings in wholesale reduces unnecessary costs and purchase frequency for retailers, especially for popular styles, and the transportation cost and purchase cost will be greatly reduced.

2. Wholesalers generally have first-hand data on product sales. In the case of wholesale finished products, retailers do not have to worry about risks such as inventory backlog and slow sales.

3. Consumers also reduce the time to find their favorite ring styles, because the designs are all popular styles at the moment, and the prices are also very competitive.

Identify Wholesale Engagement Ring Suppliers:

A good wholesaler or jewelry manufacturer must first look at their production volume and product quality, check their quality inspection report, whether they have a complete industrial chain, and whether the equipment in the factory is perfect. Secondly, go to the website of the wholesaler or manufacturer to check their shipping terms and return terms, whether they are complete, formal and reasonable, and generally well-known. Large wholesalers will display the shipping time, shipping method, return cycle and production time estimate in detail. in these two policies.

The final consideration is whether the supplier's designs are diverse and whether the price is competitive among wholesalers at the same level.

Cater to customer preferences:

Explore popular engagement ring styles such as solitaires, halos, and vintage designs. Generally, suppliers will share the most fashionable styles with the consultants so that they can refer to them for selection.

Ⅱ. Wholesale sterling silver rings:

The sterling silver rings we usually see on the market are also called 925 sterling silver rings or silver rings simply and clearly. The reason for the large volume of 925 sterling silver jewelry is that its material has a silver content of 92.5% and an alloy content of 7.5%. It enhances its hardness and quality to the most perfect extent, and at the same time avoids the oxidation of the metal. If there is no addition of alloys, the metal properties of silver are relatively soft, and it is very easy to deform when made into jewelry, especially rings. Therefore, 100% pure silver on the market is very, very rare now, and it is very easy to oxidize and lose its luster.

The volume of wholesale sterling silver rings in the entire wholesale market is second only to engagement rings. The relationship between the two is actually very similar. One is from the perspective of style and the other is from the perspective of material. The main reason why you choose wholesale silver rings is benefit Due to its profitable wholesale price and excellent quality, its rich and varied styles quickly occupy most of the market capacity, and its sales volume is also the top three every year.

And 925 sterling silver ring wholesale is also often popular on social media. Merchants will share posts in different groups, and eye-catching styles will be quickly forwarded and shared, causing a chain effect. The popularity of this style rises, and the number of consumers The increase in sales will increase the size of the sterling silver ring wholesale market. This is the attraction of sterling silver rings. Its full economy, durability and versatility have won unanimous praise from consumers. The most important styles are too many and the options are very strong, making it difficult for consumers to get rid of their attraction. force.

So, if you run a jewelry retailer, it is important to understand the current fashion preferences to meet the needs of your customers when choosing wholesale silver rings.

Ⅲ. Wholesale Wedding Rings:

This is a lucrative wholesale market for wedding rings. Of course, the threshold is high and retailers must have mature and reliable after-sales services and professional after-sales departments. Wedding rings have always been a word-of-mouth in the jewelry industry. Days and activities, and wedding rings play a very important role on this day, which makes both wholesalers and retailers attach great importance to wedding rings. Sales of wedding rings have been flat, but they are the most profitable of all rings and hold their value the most, as consumers are willing to wear wedding rings made of diamonds and platinum on the most important day. Rather than selling rings, it is actually more about selling retailers’ services. High unit price rings are very important for maintaining the customer base. Too many bad reviews may directly ruin the source of subsequent traffic.

The advantage of buying wholesale wedding rings as a retailer is greater profit margins and a competitive advantage.

The disadvantage is that the cost is too high, and new styles appear frequently, so sufficient funds must be available to enter the market.

Source Reliable Wholesale Wedding Ring Suppliers:

For reputable suppliers that produce wedding rings, please ask them about the source of materials and relatively large cooperation cases, consider style customization, ring size and quality standards, and issue a material inspection report. Browse the supplier's popular wedding ring styles such as classic wedding rings, diamond rings and matching sets, and use the research tool to see how their upstream buyers are seeing product views and reviews. It is also extremely important that customization options are available to suit individual preferences.

Advantages of Bulk Wholesale Rings:

1. Cost saving and convenience: Wholesale rings are the only way for every jewelry retailer. Choosing a good entry category can help your business save unnecessary expenses and also provide convenience for your supply.

2. Increase profit margin, competitiveness, profitable price: wholesale price is much lower than the market average price, so choosing a wholesaler with competitive price can give you more price advantage in retail and give yourself more More display space, so as to enhance their competitiveness in the market.

3. Diversity: A variety of styles, materials and designs can be selected to meet the needs and preferences of different customers. This variety and choice can help retailers expand their target market and attract more customer groups. .

4. Establish partnerships: You can establish long-term and stable partnerships with suppliers. This partnership can lead to better prices and service, as well as faster, efficient delivery, increasing your business efficiency and customer satisfaction.

The introduction of this guide is summarized here. The advantages and disadvantages, risks and sizes of each category will become an important reference guide for you to join the jewelry market in the future. Of course, it is also very important to find a ring supplier with a high degree of matching. Importantly, although some suppliers are tempting enough in terms of price and time cost, we, as retailers, are actually consumers. Good after-sales service, answering questions, and business cooperation that is satisfactory to both parties are the keys to success.  I wish you all the best in the jewelry market and start your jewelry business journey!